5 Preparations to Take Before You Start Coaching

What most coaches need to do before starting a coaching practice and most don’t.

You’ve decided to take the first steps in a new and exciting profession: coaching! After you have figured out the more general aspects of what you want to do in order to have a fulfilling and successful career, it’s time to get down to the nitty gritty stuff. You know what niche you’re targeting and why you’re driven to help prospects in that niche. Now what? There’s a staggering amount of details that you have to iron out. Where do you even get started?


It has come time to take care of all the hard details in your new endeavor. Steve Jobs once said, “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” The five steps below will help you to do just that, persevere.


  • Research Everything!

Do all the research you possibly can. Be specific in the things you search for, check your sources, compare data across different regions and demographics. Start by looking up specificities on your niche and ideal client. Look over what successful coaches working in the same niche as you are doing.  Scrutinize how they present themselves-online and off, whether they mentor or not, if they write books, have public speaking events, as well as the topics they cover in their website content and social media.


Look into where your ideal clients are located regionally and their demographic. Ascertain the kinds of skills your ideal clients want to cultivate. You won’t be able to create a solid impression on prospects if you don’t understand where they are coming from. Figure out the values you carry which align with those of your clients. This will help you to understand the main gestures that will best build your rapport. Some people will value an unbiased, logical opinion while others respond better to emotional appeals.


Analyze the top outcomes that your ideal clients desire. What kind of skills and knowledge do they desire?  If your goal niche is in executive coaching in technology, investigate what the top coaches in that field are doing. The kinds of services are they offering and the jargon they use are great clues for understanding what prospects want and need. The ability to pinpoint and cater to the prospects of your specialty will advance your position as an authority. Having  proof of expertise will make you a more attractive and reliable candidate to prospects and potential collaborators.



  • Establish What You’re Offering

Understanding the needs and desires of your ideal client is essential to your success as a coach. It provides great guidelines on making yourself the ideal coach in the eyes of prospects. Analyze your own set of skills and expertise, then consider which ones are valuable to your niche. Evaluating the qualifications you have to offer these services is fundamental to selling your brand.


Consider taking some courses or training that will demonstrate your authority in your field. Explore the services your competition is offering, contemplate what you can do better. Write out detailed plans and scenarios. The point of this step is to fully ascertain how to best present and provide the exact service prospects long for and the results they need.


Figuring out how to establish yourself as a desirable choice for the services you’re offering is the tricky part. You need to really analyze how other authorities in various fields have cemented themselves among their competition. Observe how they write and conduct themselves, the design of their websites and their social media presence. What kinds of actions and words are they presenting to the world. and why does it entice people?


  • Marketing: Sell Yourself

Few people are comfortable with the concept of “selling themselves”. It’s something that you will become accustomed to after some experience. Making yourself an appealing choice becomes habit after practice. Ascertain the aspects of your coaching style and personality that best resonate with your ideal client. Connect with your prospects and convey your passion for coaching, for their success. Once you have formed the selling points of yourself as the top choice, you need to market.


There are a slew of various aspects that you must take into consideration when marketing yourself. Creating then executing a: brand, image, budget, type of product, mission statement, content, presence, and marketing strategy can be too much for one person. These fields often require special expertise for success and can pull your focus away from doing what you do best-coaching. Forming a solid foundation for your appearance as a professional coach is vital. Consider using professional services which will adeptly support you throughout your budding career.


  • Your Value (Rate Yourself)

How much would you pay for your own services? It’s a question you have to answer as an entrepreneur. Examining how much other coaches in your niche/background/experience charge for their services is a great way of gauging your own skills. Try out your skills with friends, families, professionals, and prospects and ask them to rate you. Their feedback will also clarify how you stack up to the competition. Evaluate how others have pieced together their services in packages and assess what sells. Then contemplate how those models can sell your skills best.


Take into account the amount of income you need to bring in before you determine a final dollar amount. Determining how often each package sells in comparison to the cost of your bills is a necessary step. Continually play with different possibilities of income and cost until you find the sweet spot between the number of your clients/packages sold and price. Then solidify the price. Constantly changing costs of service are sure to leave a bad taste in the mouths of your clients and prospects alike.


  • The Platform of Your Coaching

Gauge the environment and platform your services and you work best in. Do you best resonate with your clients one-on-one, through group events, or online? Whether you choose to get an office or work from home, the setting of your sessions will affect your appearance as an authority. Where you work and with whom will change the efficacy of your services, for better or worse. Determine the conditions that you and your clients work the best in and emulate them to get the most out of every meeting.
Finding the perfect type of media content to represent yourself online is just as important. You need to establish yourself online and offline. Determine your communication styles and the format which will highlight them. Perhaps your vocal intonations and body language are more powerful than your writing. Creating video and webinar content will display your expertise as a coach. Use your strengths to your advantage and improve in the areas you lack.


What to do during your first 6 months of coaching

How to create a profitable coaching practice from Day 1.

It’s scary. It is terrifying leap of faith. You quit that job that sucked the life out of you. But you knew that you were destined for something greater than just a simple 9-5. You want more for yourself. You want freedom for yourself, your family, and your future. No matter what the reason is, you simply just want to be happy. However, happiness takes intention and devotion when you are starting your own business. Here is what to do during your first 6 months when beginning your business:


  1. You have to be willing raw with not only others, but yourself

You want to attract clients to use your services rather than someone else’s. You have to set yourself apart from the competition. You have to figure out how to tell your story and in the best way. Being vulnerable is the best way to get people to see you for who you are, to feel a connection with you, and to see themselves in you. There are coaches who set up private Facebook groups who share their stories at least once a month after they have added more clients to their group. That is one of the strongest ways to gain more clients, and ultimately the way to be honest with yourself.


  1.  Tell your family and friends about your business and gain feedback

Your family and friends are the people who are going to be the most honest with you at any given point in your life. They will tell you if you have something in your teeth, what is good to read and watch, and when you don’t look good in that outfit. Some of your family or friends may tell you however that this isn’t the way to go and some will be supportive. Pitch to them your business idea anyways to them. Listen to what they have to say. Gain some pointers. Even ask if they have people that they can ask questions to as well. Get their feedback, it’s invaluable!


  1. Do not force a client on you

Remember when your mum should to force you to play with her friends kids and you weren’t keen on it? Yeah. Make sure you don’t try to do that with your clients. Being overzealous with your clients can turn them away. They may even hurt your business if you are forcing yourself upon them. Learn to be able to take a step back. Realize that not everyone is willing to take that leap of faith with you. Realize that everyone may go through all the steps, be excited, and then back out. Let those people flock back to you.  


  1. You have to be willing to learn at all times.

You are creating your own path. You are doing great. However, you have to be willing to listen to understand what to do next. You do not know everything. Some people who have created their business and are fully just relaxing at home are still willing to know more. The best coaches read books, attend seminars and webinars, get to know themselves more and always keep their mind open to feedback and new opportunities. Stop learning. Be stubborn about goals but flexible about your methods. Make sure you are listening with intent to understand and not just reply. You will lose valuable information that way.


  1. Be sure to forgive and grow from your failures and mistakes

It is inevitable that you will fail. You may lose clients. You will hit rock bottom. You will hear from people that you should not be doing this. That you are crazy to do this. You will be filled with negativity. You will burn out. You will wonder if you should quit, give up, and just quit with this new endeavor in your life. When you hit this point, you have to give yourself time. Do not forget to take time for yourself. Your business can not grow if you are not growing within yourself as well. Take a step back from the business for a day or two. Shut off your phone and decompress. Exercise a lot of self care and love for yourself. You have to take care of yourself in order to be able to take care of your business. Come back with new mindset to continue on with your business.


  1. Enjoy the journey, don’t wait until the end to enjoy it.

This is supposed to take time. This is supposed to be enjoyable. It is your life. It is your time to shine and make this life the best part of your life. You are finding what you are best at. The minute you start dreading working on your own business is the minute you need to change your mentality and what you are doing. You took this chance on yourself. Do what you believe. Make your future self proud.