What most coaches need to do before starting a coaching practice and most don’t.
You’ve decided to take the first steps in a new and exciting profession: coaching! After you have figured out the more general aspects of what you want to do in order to have a fulfilling and successful career, it’s time to get down to the nitty gritty stuff. You know what niche you’re targeting and why you’re driven to help prospects in that niche. Now what? There’s a staggering amount of details that you have to iron out. Where do you even get started?
It has come time to take care of all the hard details in your new endeavor. Steve Jobs once said, “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” The five steps below will help you to do just that, persevere.
- Research Everything!
Do all the research you possibly can. Be specific in the things you search for, check your sources, compare data across different regions and demographics. Start by looking up specificities on your niche and ideal client. Look over what successful coaches working in the same niche as you are doing. Scrutinize how they present themselves-online and off, whether they mentor or not, if they write books, have public speaking events, as well as the topics they cover in their website content and social media.
Look into where your ideal clients are located regionally and their demographic. Ascertain the kinds of skills your ideal clients want to cultivate. You won’t be able to create a solid impression on prospects if you don’t understand where they are coming from. Figure out the values you carry which align with those of your clients. This will help you to understand the main gestures that will best build your rapport. Some people will value an unbiased, logical opinion while others respond better to emotional appeals.
Analyze the top outcomes that your ideal clients desire. What kind of skills and knowledge do they desire? If your goal niche is in executive coaching in technology, investigate what the top coaches in that field are doing. The kinds of services are they offering and the jargon they use are great clues for understanding what prospects want and need. The ability to pinpoint and cater to the prospects of your specialty will advance your position as an authority. Having proof of expertise will make you a more attractive and reliable candidate to prospects and potential collaborators.
- Establish What You’re Offering
Understanding the needs and desires of your ideal client is essential to your success as a coach. It provides great guidelines on making yourself the ideal coach in the eyes of prospects. Analyze your own set of skills and expertise, then consider which ones are valuable to your niche. Evaluating the qualifications you have to offer these services is fundamental to selling your brand.
Consider taking some courses or training that will demonstrate your authority in your field. Explore the services your competition is offering, contemplate what you can do better. Write out detailed plans and scenarios. The point of this step is to fully ascertain how to best present and provide the exact service prospects long for and the results they need.
Figuring out how to establish yourself as a desirable choice for the services you’re offering is the tricky part. You need to really analyze how other authorities in various fields have cemented themselves among their competition. Observe how they write and conduct themselves, the design of their websites and their social media presence. What kinds of actions and words are they presenting to the world. and why does it entice people?
- Marketing: Sell Yourself
Few people are comfortable with the concept of “selling themselves”. It’s something that you will become accustomed to after some experience. Making yourself an appealing choice becomes habit after practice. Ascertain the aspects of your coaching style and personality that best resonate with your ideal client. Connect with your prospects and convey your passion for coaching, for their success. Once you have formed the selling points of yourself as the top choice, you need to market.
There are a slew of various aspects that you must take into consideration when marketing yourself. Creating then executing a: brand, image, budget, type of product, mission statement, content, presence, and marketing strategy can be too much for one person. These fields often require special expertise for success and can pull your focus away from doing what you do best-coaching. Forming a solid foundation for your appearance as a professional coach is vital. Consider using professional services which will adeptly support you throughout your budding career.
- Your Value (Rate Yourself)
How much would you pay for your own services? It’s a question you have to answer as an entrepreneur. Examining how much other coaches in your niche/background/experience charge for their services is a great way of gauging your own skills. Try out your skills with friends, families, professionals, and prospects and ask them to rate you. Their feedback will also clarify how you stack up to the competition. Evaluate how others have pieced together their services in packages and assess what sells. Then contemplate how those models can sell your skills best.
Take into account the amount of income you need to bring in before you determine a final dollar amount. Determining how often each package sells in comparison to the cost of your bills is a necessary step. Continually play with different possibilities of income and cost until you find the sweet spot between the number of your clients/packages sold and price. Then solidify the price. Constantly changing costs of service are sure to leave a bad taste in the mouths of your clients and prospects alike.
- The Platform of Your Coaching
Gauge the environment and platform your services and you work best in. Do you best resonate with your clients one-on-one, through group events, or online? Whether you choose to get an office or work from home, the setting of your sessions will affect your appearance as an authority. Where you work and with whom will change the efficacy of your services, for better or worse. Determine the conditions that you and your clients work the best in and emulate them to get the most out of every meeting.
Finding the perfect type of media content to represent yourself online is just as important. You need to establish yourself online and offline. Determine your communication styles and the format which will highlight them. Perhaps your vocal intonations and body language are more powerful than your writing. Creating video and webinar content will display your expertise as a coach. Use your strengths to your advantage and improve in the areas you lack.