The Psychology Behind the Shareability of Your Content

When we consider the kinds of content that tends to go viral on the internet, a wide breadth of topics come to mind. People tend to share content that impacts them in ways that are emotional, insightful, or entertaining. The vast majority of viral content focuses on the positive and negative aspects of society that elicit intense reactions. The desire to share this content stems from the innate desire to connect with other like-minded individuals and form a sort of bonding experience. There are some key components that impact the desire to share content:


  • Entertainment Value
  • Reward
  • Appearances and Validation
  • Relatability
  • Convictions
  • Insight


Entertainment Value


The most propagated kind of content are those where there is high entertainment value. The ability to make others laugh and enjoy a picture or video is highly sought after. Content that can be viewed quickly isn’t intrusive or needy, it’s a quick method of connecting with friends and family. People of all walks appreciate the laugh and the positive impressions they leave.


When your content is entertaining, the shareability increases. Consider the emotional impact your media leaves with the viewer. Pay special attention to the audience demographics for the content you publish. Take into consideration what types of content are shared the most often, and the different types of social media which they are shared over. Instagram, twitter, and facebook all have varying types of media that go viral.




Companies have begun to use rewards as a method of gaining visibility. Offering products or services in return for likes and shares is fast and simple. There are no tedious forms to fill out and the potential reward for little effort is highly enticing. The key is to reduce the amount of effort people need to put in for seemingly high reward.


Facebook is often the most utilized for these kinds of incentives. The platform makes it incredibly easy to connect to other and already has tools that will maximize how often your posts and contests can be viewed. Even small surveys on personal opinions are popular because they offer the reward of “sharing your personal experience.”


Appearances and Validation


Whether we realize it or not, appearances take a huge part in the kind of content we share. All of us have an innate desire to be seen in a positive light by others. We want to appear knowledgeable, fashionable, and kind. Sharing content that has already been approved of by others is one way that people validate themselves in social structures. We rely on others to frame what is right or wrong, we crave the approval of our peers.


These can take the form of various articles and blog posts. It’s well understood now that people often “like” and share posts that have a high approval rating. Using the desire of others to feel validated is something that you can use to your advantage. Try to stay on top of current trends and do your research. It’s great to share the opinion of the majority, but as a coach you must retain your authority and position as an expert. Stay informed.




Deep emotional experiences and feelings help bind individuals together. They create a sense that we are not alone. Everyone has experienced certain situations that are awkward, scarring, or wondrous and these resonate with us on a very personal level. This emotional impact drives us to share certain content, there is a togetherness that can be achieved and felt from them.


Being relatable is a great way to form an emotional connection with your audience. Potential clients will be able to see your personality through the information you put online. Be active in your social media accounts and let your personality shine through in a professional way. Interact with others and display your empathy and knowledge in a way that will leave a lasting impression.



From religious beliefs to social movements, convictions play a large part in the shareability of content. Spreading messages of moral beliefs help people showcase what they believe in. These define their individuality further and their desire to spread support for their causes.


Emphasize your core beliefs as a coach. Your online presence should really attest to how invested you are in your clients and the issues that they face. This will further increase your credibility in your field while creating consistency in your character. You really want to build up a trail of social media that cements your authority.



Content that provides insight on topics in an educational manner explicate the knowledge of the person that shared it. People want to show that they are active in their research of various topics and can be relied on for information and insight. Intellectually engaging content also instills a sense of excitement or panic at potential outcomes that will impact the world.
Credibility is something that can be easily attributed or taken. By sharing and creating posts that provide concrete data or analyses, you create a stronger impression of credibility. These posts can be research articles, poignant thought pieces, or explanatory videos on current topics and how they relate to your niche. Take the time to think about how you can build up your social media through content that will elevate you.



How to Better Communicate for Maximum Coaching Impact

No matter what niche you are working with, language is the most important tool that you have as a coach. It is important to consider how this tool can be used in order to suit the needs of you and your clients. Knowing when to use everyday language or specific jargon relevant to your field is something which will impact your relationships to those in your life whether it be clients, prospects, or professionals. The language you use and the communication methods you deploy will differ depending on the kind of niche you are working in. This aspect of coaching is something which you can always improve on. Having better mastery of the topic will also better your chances of success.


The type of language and communication methods you use will shift depending on your niche and the individual goals of each of your clients. A life coach won’t be using the same kind of vernacular as a business coach. Even further, a client who is a female divorcee with the goal of finding a meaningful relationship will respond better to different language than one who wants to achieve a healthy lifestyle. Although there are a lot of similarities, the distinct differences in each case will test your abilities as a coach.


Each individual client will understand and digest the information and aid you give them in different ways, and you can better the results you get with each client by understanding how they communicate. This is incredibly important in order to ground yourself as a leader in their lives and influence the outcome of their successes.


The methods you should consider are:


  • Verbal/Non-verbal communication
  • Word Choice
  • Intent and Perception
  • Clarity


Verbal/Non-verbal Communication


Noting the differences between how verbal and non-verbal communication impact your relationships and coaching ability is imperative. Applying both of these jointly in thoughtful ways will help you succeed in your endeavor as a coach.


Verbal communication will engage how others comprehend your skills and authority. Use language that provides reinforcement, positive encouragement, and spurs reflection. These methods in conjunction with non-verbal aspects such as body language, gestures, posture, eye contact, and expression convey your magnetic personality and expertise.


While verbal and non-verbal communication seems to be an obvious aspect to consider as a coach, consistently educating yourself on communication skills overall is essential to your craft. Coaching is a profession which requires leadership and your language ought to reflect this.


Word Choice


The words that you choose to utilize in your communications with others will be perceived in different ways. These perceptions of your language will affect the credibility, efficacy, and level of authority that your clients, prospects, and other professionals regard you with. You want to be sure that your skill and work is reflected in the diction you choose.


Saying that you “believe that this exercise is the best way to achieve a goal” has a vast difference between stating that “this IS the best exercise to achieve YOUR goal”.


Word choices are incredibly subtle, but they create a colossal difference in how you influence your clients and how they influence you.


Intent and Perception


Often people mistake intent and perception as a package deal in conversation. While this if often true, it is essential to understand how the two can be perceived separately. Your word choices, body language, and tone can easily change the response you receive.


“You won’t mind if I move our meeting, right?” can be perceived as: I’m going to move our meeting without consulting you. Whereas, “Would you mind if we moved our meeting time?” creates a friendlier and clearer perception of the intended meaning.


Clients can misconstrue your intended meaning due to a variety of aspects such as: context, emotional state, and recent interactions they have had. As a coach you must have the insight to recognize these cues from their clients and apply communications tactics well. Explaining your reasoning will generate understanding and empathy between both parties. The ability to empathize with your clients will benefit how well they reach their goals in your care.




Clarification is ensuring that the the meaning and information passed between two parties is wholly understood by both. Checking that clarity is present in your conversations will prevent mishaps and misunderstandings. This is integral in cultivating consistency and authority in your personal and professional relationships. Use encouraging language in order to formulate questions and statements.


Open questions can help your client talk about certain issues: “Why is this important to you?”, while closed questions will often give you a quick yes or no: “Is this important to you?”
Clarity assures your clients that you are paying attention to what they are trying to convey, and that you have invested entirely into their cause. This communication method is one that applies to all niches of coaching and should always be present in your interactions.



Why You Need to Build a Solid Client Base Before You Expand

Finding Your Ideal Time + Strategy to Grow Your Coaching Business


A client base consists of the regular clients you have kept as well as people with a high prospect of becoming regular clients. They are your main source of income and interaction as an entrepreneur. Building and maintaining a strong client base is imperative in succeeding as a coach. You need strong relationships with your regular clients in order to grow as a coach in every facet.


Many people fail in entrepreneurial ventures because they overlook the importance of creating a strong base of customers or clients. While coaching is a much more personal profession than most of those businesses, it still shares a few of the same aspects of them. As a coach, you do not have the time to cater to the volume of people most businesses do. The intimate nature of your profession requires a higher investment of time and energy. Without a stable base of income from regular clients, your work will become financially unsustainable.


The elements you need in order to succeed as a coach all require that you first build a strong client base as proof of your value. These factors are part of two overarching categories: building and maintaining value.


Building Value

Creating value for your services in a quantifiable way can seem intimidating. It becomes much more manageable when you have a reliable client base. The two most important pieces of your business that you will gain are:


  • Financial Stability
  • Time Management


Having financial stability is the most obvious reason to start with a strong foundation of clients. Creating your own business is always risky and you need to have concrete data on your income. With a consistent number of clients, you will be able to accurately assess your projected income and expenses. It is necessary to have a strong sense of fiscal responsibility in order to feel secure and give your clients your best.


Being able to accurately determine the time you spend on each service for your clients will give you a better grasp on time management. This is key in keeping organized and running a business that is professional and smooth. You give yourself the best chance at success by using the data from your work with regular clients wisely.


The quantifiable data from both of these factors will also give you the ability to have specific answers for the questions prospects ask. Both the monetary cost and the time commitment of your services are set and exemplified through your existing clientele.


Maintaining Value

Along with building the quantifiable value of your work, a secure client base will afford you the ability to maintain and grow your business. Your regular clients can help you:


  • Illustrate Consistency
  • Build Your Image
  • Establish Authority


Your interactions with regular clients can further exemplify the consistency of your work. Having a solid client base will speak to the value of your skills and your consistent ability to deliver results. Constant interactions with your regular clientele on visible mediums such as social media further cement you as a trustworthy coach. It emphasizes your commitment to your work which is enticing to prospects.


The regular clients you have speaks to your niche. These people are evidence of the kind of coach you are and what you specialize in. Retaining the trust of the same clients over time maintains that your services are highly valued. Your clients choose to continue working with you because of the quality of your work. This builds your image as a legitimate and desirable coach. When a strong body of people consider your expertise so highly beneficial, your standing as an authority spreads.


Building and maintaining value as a coach is impossible to do without first creating a solid client base. Without one, you will be unable to fully ground yourself as a professional coach. The sustainability of your business will become jeopardized early on if you don’t take the necessary steps in obtaining quantifiable data and qualifiable authority. Your client base can help you expand your business and potential as well. They will give more evidence on your expertise through social media, spoken word, and testimonials. These are invaluable in breaking down the skepticism of prospects and establishing you as a skilled and trustworthy coach.



The Importance of Coaches Mentoring Coaches

Mentorships are not as pervasive in the professional world as have been historically. They are invaluable experiences which provide a wealth of knowledge. Mentors are able to provide an experienced point of view otherwise unattainable without years of work. Coaching and mentoring are wholly different from each other.


While coaching focuses on attaining results in a timely manner, mentoring includes the improvement of the mentee in a broader way. Developing your skills as a coach that stands out from the rest will benefit greatly through mentoring. Whether you are mentoring another coach or being mentored, you can benefit from this process.


A paper published in 2008 hypothesized that multiple outcomes were related to mentoring. The researchers compiled and assessed articles and the websites of nationwide formal mentoring programs. To be included in the study, the reports needed to demonstrate a wide range of strict criteria. Some examples of these are:


  • Comparison of mentored/non-mentored on an “individual-level outcome (e.g., academic success, drug use, work attitudes).” (authors, pp. 5).
  • Involved academic, youth, or workplace mentoring.
  • Focused on one-on-one mentoring.
  • The primary intervention must be mentoring.
  • Quantified the results using a statistic which “could be converted to a product-moment correlation coefficient (e.g., d-statistic, t-statistic, 2×2 contingency table, chi square with 1 df).” (author, pp. 5).


The study, “Does Mentoring Matter? A Multidisciplinary Meta-Analysis Comparing Mentored and Non-Mentored Individuals” discusses various conclusions which can be drawn from the collected data. The findings are compared with those drawn by previous studies focused on mentorships. Finding similarities in the considerable relationships between mentoring in the workplace and attitudes toward career, work, and career outcomes. The results of the study alone found:


“…in terms of workplace mentoring we find that larger gains may be likely in terms of enhancing helping behavior, situational satisfaction & attachment, and interpersonal relationships whereas smaller gains may be likely in terms of enhancing job performance and deterring withdrawal behavior” (authors, pp. 11).


Mentorships can improve a wide range of categories, ranging from behavioral to career outcomes. The relationship developed during the mentoring process can aid both the mentor and mentee. In coaching, three main components can be honed for both parties.



  • Exchange of Information & Ideas



A close relationship between two individuals who are in the same field of coaching can lead to innovation and improvement. Both parties will have very different experiences and skills depending on who they have coaching and their reason for coaching. Whether you are the presiding authority or an eager student, the nature mentorships will  boost your success as a coach. Exchanging knowledge and ideas with another person is exciting, especially when it is with someone who shares the same passion as you.



  • Better Equipped for Change



The different experiences gathered from two people alone can give strength and guidance to changes in the working environment. Understanding how both experts and fledglings of your profession drive the workforce will give both parties a leg up during times of transition. The larger pool of information formed in a close mentor-mentee relationship can bring clarity on the changes and what can be expected after.



  • Direction & Revitalization



Having another person who is as deeply entrenched in coaching as you are will help clarify your goals. They can illuminate the direction you want to gear your career towards as well as reminding you why you became a coach in the first place.  This renewed dedication and clarity will fuel your productivity and improve the quality (and value) of your services.




What to Do When You Are Burnt Out?

Five tips to help you get back into your zone of genius.


You have been working so hard. You have hit a lot of highs and a lot of lows as well. You have been working late nights and rising early in the morning. This business is your baby. It is your way to no longer have to answer to anyone else. It is your way to be able to give people that freedom from a 9-5.


It is your gateway to financial freedom. However, you can’t seem to find the drive you did last month. You can’t find the reasons to answer potential clients emails. You have taken a few days to yourself but you don’t want to head back to work right away. You feel like you are stuck in rut. Maybe your budget is not where you need it to be, maybe you are not driving any sales, maybe you just are in a really bad funk and are incredibly burnt out. What do you do?



  • Pick three days to take off.



Take three days to yourself to reconnect. Do a Friday, Saturday, and Sunday. Or a Saturday, Sunday, Monday. Whatever you decide, just make sure you do it for three full days. Gather your cell phone, tablet, computer, TV, whatever, and turn them off. Take the next three days to yourself to decompress and allow yourself to be found again. Clear your schedule, no matter what is happening. You are not checking emails, your social media stats, what your friends are doing. It needs to happen. It is time that you put yourself first again.


  1. *warning: tough love alert* Start putting yourself first again. Even before your business.


After you have placed all your electronics away. Make yourself some tea-decaffeinated. Make yourself dinner for you and your significant other if you have one. If not then, then less food to make. Pick up the book you have been dying to finish. Read at least three chapters. If you are the type of person who needs some of white noise to fall asleep, then I suggest listening to some calming music before bed. It is helpful and it is designed to help you sleep. Write a note to yourself before you go to the sleep the things you have been dying to do and make a plan to do them. Write out all your frustrations about your life and your business that you need to fix. Take the note and put away in a drawer that you normally go into. Go to bed early and enjoy your sleep.


  1. Take the next three days to truly decompress

As stated in the last point, plan out the next three days completely for yourself to reconnect with yourself. Stretch your whole body once you wake up. Make yourself breakfast each morning along with a cup of tea. Try to cut back on the amount of coffee you drink during this decompress. Take the morning to read your book. Make yourself lunch as well or take yourself out to a new place you have been dying to try for lunch. DO NOT USE YOUR PHONE WHILE BEING OUT IF YOU TAKE IT OUT WITH YOU. If you need it, then use it for the necessary items and keep the phone in the car. Plan the rest of the afternoon to do something you have been dying to do.


Do something different to exercise your mind. Allow it to take up most of your afternoon. Once coming home, make yourself some food or order that pizza you have been dying to eat but I did not want to break your diet for it. Start that new Netflix show or watch a feel good show that always makes you laugh. Suggest: Black Mirror, Crown, Orange is the New Black, The Office, Bob’s Burgers, Family Guy, Grey’s Anatomy *yell at the TV about what Meredith should be doing instead of worrying about Derek*, and there are many others to enjoy. Read more of your book. Once you are getting ready for bed, stretch your whole body again. Write about what you did differently as you would do each day; describe how you felt, what you saw since you did not use your phone that much. Continue the process for two more days.


  1. Take a deep breath


You are at the end of the third day. You should be feeling slightly decompressed unless you cheated and looked at your business and what you needed to do. Once you climb into bed, reread what you wrote the night before you started and see if you can come up with a better solution to all the things you need to do for your business. Read all the notes you wrote over the last few days and see how you are feeling.


  1. What did you learn?


Ask yourself this question once you step back into the office and feel ready to step back into the office. What did you learn about yourself? Did you learn that you need to lean on your time more? Did you learn a new solution for an issue at work? Did you learn that you need to schedule time for yourself more? Did you learn that your team needs time to decompress as well?
Simply, there is nothing wrong with realizing that you are overwhelmed and need a break. There is nothing wrong with saying to yourself “I need to be alone for a few hours from my own life.” You owe to yourself, your friends, your employees, and your business to take the time out necessary for yourself in order to continue to shatter all those ceilings possible.


The Most Common Things Clients Want From Their Coaches

Understanding the Value of Your Coaching from your Clients Perspective

When people look for coaching services there are a multitude of reasons that motivate them. It is difficult to quantify how and why clients seek out the aid of a coach. Due to the wide breadth of areas that coaching can take root, the aspects that both prospects and clients want from coaching vary wildly. Prospects have very different reasons from clients on why they seek coaching. The qualities they look for in a coach also change depending on their desired results.


In April of 2009 the International Coach Federation published a study titled “ICF Global Coaching Client Study” in which key questions were answered using data from a range of participants. Forty-one clients participated in five focus groups in order to measure their opinions in regards to coaching. The data accumulated from an online survey was also used where 2,165 clients participated. The survey focused on answering questions about the characteristics, desires, and demographic of clients as well as their evaluation of coaching from experience.


In ascertaining the most common things prospects and clients want from coaches, there are two main categories that influenced the clients from this study. These were: seeking coaching services, and the importance of coach attributes.




The study ascertained the top 3 factors that influenced clients to seek coaching as well as which factors were seen as the most important overall. They chose from a selection of 15 areas commonly addressed in coaching. This data was then quantified and compared through the percentage of responses.


When selecting the top three reasons the clients sought coaching the most important categories were as follows:


  1. Self-Esteem/Self-Confidence (41%)
  2. Work/Life Balance (36%)
  3. Career Opportunities (28%)
  4. Business Management (25%)
  5. Relationships (25%)


The categories which were deemed as most important were:


  1. Career Opportunities (15%)
  2. Business Management (14%)
  3. Self-Esteem/Self-Confidence (13%)
  4. Work/Life Balance (10%)
  5. Work Performance (8%)


The study expounds on why clients sought professional coaching over methods such as therapy and counseling.


“A key differentiator for the industry is that coaching is seen as an ‘action plan’ rather than an exploratory process… some focus group participants indicated that coaching offered them an ‘action plan’ rather than an opportunity to explore their ‘issues.’” (authors, pp. iii).


Motivation based mainly in the areas of personal growth and career are prevalent in both above lists. Clients seek out coaching in order to create a plan and execute actions in order to attain results.




Reasoning behind the selection process of a coach was also examined in the study. The clients were asked to rate the importance of 24 attributes when selecting a suitable coach candidate.


Data concerning the information sources used for this process revealed that:


“By far, the top information source used by almost half (46%) of clients in general is personal referral/word of mouth. The next closest source is the coach’s Web site which was used by only 20% of clients. When asked to indicate which information source was the most influential, personal referral/word of mouth was again the most often cited at 38% of respondents.” (author, pp. V).


The most important coach attributes taken into consideration during the selections process were:


  1. Personal Rapport (83%)
  2. Personal Compatibility (80%)
  3. Effectiveness of Coaching Process (78%)
  4. Coach’s Confidence (74%)
  5. Level of Coach-Specific Training (56%)


The highest rated categories for somewhat important attributes are:


  1. Years as a Coach (50%)
  2. Cost of Coaching (50%)
  3. Other Relevant Experience/Background (45%)
  4. Sense of Humor (42%)
  5. Level of Formal Education/Schooling (41%)


The majority of attributes considered as “very important” were in the personal category of the coach. Somewhat important attributes ranged through all five categories, centered more on the background, experience and method of the coach.


Clients seek coaching in order to create real changes and attain results in their personal and professional lives. They coaches they chose where people who they deemed as having high personal efficacy and expertise. Prospects and clients alike seek these attributes the most in a coach. They value personal referrals more due to the intimate nature of coaching.





5 Preparations to Take Before You Start Coaching

What most coaches need to do before starting a coaching practice and most don’t.

You’ve decided to take the first steps in a new and exciting profession: coaching! After you have figured out the more general aspects of what you want to do in order to have a fulfilling and successful career, it’s time to get down to the nitty gritty stuff. You know what niche you’re targeting and why you’re driven to help prospects in that niche. Now what? There’s a staggering amount of details that you have to iron out. Where do you even get started?


It has come time to take care of all the hard details in your new endeavor. Steve Jobs once said, “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” The five steps below will help you to do just that, persevere.


  • Research Everything!

Do all the research you possibly can. Be specific in the things you search for, check your sources, compare data across different regions and demographics. Start by looking up specificities on your niche and ideal client. Look over what successful coaches working in the same niche as you are doing.  Scrutinize how they present themselves-online and off, whether they mentor or not, if they write books, have public speaking events, as well as the topics they cover in their website content and social media.


Look into where your ideal clients are located regionally and their demographic. Ascertain the kinds of skills your ideal clients want to cultivate. You won’t be able to create a solid impression on prospects if you don’t understand where they are coming from. Figure out the values you carry which align with those of your clients. This will help you to understand the main gestures that will best build your rapport. Some people will value an unbiased, logical opinion while others respond better to emotional appeals.


Analyze the top outcomes that your ideal clients desire. What kind of skills and knowledge do they desire?  If your goal niche is in executive coaching in technology, investigate what the top coaches in that field are doing. The kinds of services are they offering and the jargon they use are great clues for understanding what prospects want and need. The ability to pinpoint and cater to the prospects of your specialty will advance your position as an authority. Having  proof of expertise will make you a more attractive and reliable candidate to prospects and potential collaborators.



  • Establish What You’re Offering

Understanding the needs and desires of your ideal client is essential to your success as a coach. It provides great guidelines on making yourself the ideal coach in the eyes of prospects. Analyze your own set of skills and expertise, then consider which ones are valuable to your niche. Evaluating the qualifications you have to offer these services is fundamental to selling your brand.


Consider taking some courses or training that will demonstrate your authority in your field. Explore the services your competition is offering, contemplate what you can do better. Write out detailed plans and scenarios. The point of this step is to fully ascertain how to best present and provide the exact service prospects long for and the results they need.


Figuring out how to establish yourself as a desirable choice for the services you’re offering is the tricky part. You need to really analyze how other authorities in various fields have cemented themselves among their competition. Observe how they write and conduct themselves, the design of their websites and their social media presence. What kinds of actions and words are they presenting to the world. and why does it entice people?


  • Marketing: Sell Yourself

Few people are comfortable with the concept of “selling themselves”. It’s something that you will become accustomed to after some experience. Making yourself an appealing choice becomes habit after practice. Ascertain the aspects of your coaching style and personality that best resonate with your ideal client. Connect with your prospects and convey your passion for coaching, for their success. Once you have formed the selling points of yourself as the top choice, you need to market.


There are a slew of various aspects that you must take into consideration when marketing yourself. Creating then executing a: brand, image, budget, type of product, mission statement, content, presence, and marketing strategy can be too much for one person. These fields often require special expertise for success and can pull your focus away from doing what you do best-coaching. Forming a solid foundation for your appearance as a professional coach is vital. Consider using professional services which will adeptly support you throughout your budding career.


  • Your Value (Rate Yourself)

How much would you pay for your own services? It’s a question you have to answer as an entrepreneur. Examining how much other coaches in your niche/background/experience charge for their services is a great way of gauging your own skills. Try out your skills with friends, families, professionals, and prospects and ask them to rate you. Their feedback will also clarify how you stack up to the competition. Evaluate how others have pieced together their services in packages and assess what sells. Then contemplate how those models can sell your skills best.


Take into account the amount of income you need to bring in before you determine a final dollar amount. Determining how often each package sells in comparison to the cost of your bills is a necessary step. Continually play with different possibilities of income and cost until you find the sweet spot between the number of your clients/packages sold and price. Then solidify the price. Constantly changing costs of service are sure to leave a bad taste in the mouths of your clients and prospects alike.


  • The Platform of Your Coaching

Gauge the environment and platform your services and you work best in. Do you best resonate with your clients one-on-one, through group events, or online? Whether you choose to get an office or work from home, the setting of your sessions will affect your appearance as an authority. Where you work and with whom will change the efficacy of your services, for better or worse. Determine the conditions that you and your clients work the best in and emulate them to get the most out of every meeting.
Finding the perfect type of media content to represent yourself online is just as important. You need to establish yourself online and offline. Determine your communication styles and the format which will highlight them. Perhaps your vocal intonations and body language are more powerful than your writing. Creating video and webinar content will display your expertise as a coach. Use your strengths to your advantage and improve in the areas you lack.


What to do during your first 6 months of coaching

How to create a profitable coaching practice from Day 1.

It’s scary. It is terrifying leap of faith. You quit that job that sucked the life out of you. But you knew that you were destined for something greater than just a simple 9-5. You want more for yourself. You want freedom for yourself, your family, and your future. No matter what the reason is, you simply just want to be happy. However, happiness takes intention and devotion when you are starting your own business. Here is what to do during your first 6 months when beginning your business:


  1. You have to be willing raw with not only others, but yourself

You want to attract clients to use your services rather than someone else’s. You have to set yourself apart from the competition. You have to figure out how to tell your story and in the best way. Being vulnerable is the best way to get people to see you for who you are, to feel a connection with you, and to see themselves in you. There are coaches who set up private Facebook groups who share their stories at least once a month after they have added more clients to their group. That is one of the strongest ways to gain more clients, and ultimately the way to be honest with yourself.


  1.  Tell your family and friends about your business and gain feedback

Your family and friends are the people who are going to be the most honest with you at any given point in your life. They will tell you if you have something in your teeth, what is good to read and watch, and when you don’t look good in that outfit. Some of your family or friends may tell you however that this isn’t the way to go and some will be supportive. Pitch to them your business idea anyways to them. Listen to what they have to say. Gain some pointers. Even ask if they have people that they can ask questions to as well. Get their feedback, it’s invaluable!


  1. Do not force a client on you

Remember when your mum should to force you to play with her friends kids and you weren’t keen on it? Yeah. Make sure you don’t try to do that with your clients. Being overzealous with your clients can turn them away. They may even hurt your business if you are forcing yourself upon them. Learn to be able to take a step back. Realize that not everyone is willing to take that leap of faith with you. Realize that everyone may go through all the steps, be excited, and then back out. Let those people flock back to you.  


  1. You have to be willing to learn at all times.

You are creating your own path. You are doing great. However, you have to be willing to listen to understand what to do next. You do not know everything. Some people who have created their business and are fully just relaxing at home are still willing to know more. The best coaches read books, attend seminars and webinars, get to know themselves more and always keep their mind open to feedback and new opportunities. Stop learning. Be stubborn about goals but flexible about your methods. Make sure you are listening with intent to understand and not just reply. You will lose valuable information that way.


  1. Be sure to forgive and grow from your failures and mistakes

It is inevitable that you will fail. You may lose clients. You will hit rock bottom. You will hear from people that you should not be doing this. That you are crazy to do this. You will be filled with negativity. You will burn out. You will wonder if you should quit, give up, and just quit with this new endeavor in your life. When you hit this point, you have to give yourself time. Do not forget to take time for yourself. Your business can not grow if you are not growing within yourself as well. Take a step back from the business for a day or two. Shut off your phone and decompress. Exercise a lot of self care and love for yourself. You have to take care of yourself in order to be able to take care of your business. Come back with new mindset to continue on with your business.


  1. Enjoy the journey, don’t wait until the end to enjoy it.

This is supposed to take time. This is supposed to be enjoyable. It is your life. It is your time to shine and make this life the best part of your life. You are finding what you are best at. The minute you start dreading working on your own business is the minute you need to change your mentality and what you are doing. You took this chance on yourself. Do what you believe. Make your future self proud.


How to Get People to Engage With Your Blogs and Content

The best psychology tips and tricks to get people to interact with your brand.

Getting people to take the time to look at your website content is harder than most perceive. There’s so much out on the web now that every topic seems saturated. You need people to engage with your material in order to have a consistent and reliable presence and gain a wider audience.


Your blogs and website content can make you look boring and less credible or it could really cement you as a consistent presence and authority! It will help you too, but making you more productive and giving yourself a better understanding of topics that influence your coaching specialities. Prospects and clients alike will also have a stronger connection to you, which means you’ll have an advantage over your competitors.

You need good content that is relevant to your niche. Make sure to do your research and have high quality in your writing and production. Use visual design to your advantage as well, make sure your font and video player are user friendly and easy to read. Share your work through social media and be visible and easily shareable! Don’t underestimate the power of having guest posts and interactions with other credible sources. This can be a great tool for advertising one another through positive collaboration and you’ll have a new connection.


Target your niche with your content. If you want to coach divorced women in their 40’s then your blog articles should be advertised to those women in their content. Think about the kinds of blogs, articles, videos, or downloadables are the most attractive to you niche. Your content should be accessible as well, the last thing you w ant to do is alienate any of your prospects or clients. Have links to other blogs, videos, and articles to let your audience know that you’re in the loop. They need to know that you’ve done your research and are a credible authority. Keeping a consistent schedule of when your content comes out will also show how reliable you are.


There’s a variety of tools that you can use to get people to interact with your content. Subscribe to comments is a great plugin that makes it easy for people to interact with your content. Comments are a great way for others to also see you interact with your audience and showcase your personality. There are also websites such as which alerts search engines when you have new content available. This is great for keeping visibility up! You want to advertise your new media with really eye-catching titles and images. Make sure your written content is easy to skim, you don’t want people to feel like they’re reading a novel unexpectedly. Having prominent social media share buttons is a must! It’s one of the easiest ways of reaching a wider audience quickly.
Remember these simple rules: easy to share, easy to skim, and interact. Have interesting content and titles that aren’t just clickbait. Don’t offer people fast and easy advice and take five minutes in a video to get to what you’re advertising. Talk about it first and be engaging and personable, make people want to get to know you. Engaging people is really about being interactive and exciting. Don’t let the details fall to the wayside: font, color, site layout, and user intuitive interfaces can make or break how much people want to engage with your content. Make it easy and welcoming for prospects and clients alike.